Promotional Videos

Drive marketing and sales engagement

Promotional videos are one of the most engaging methods of getting key marketing messages across.

Within a minute or two, a prospective customer can have a comprehensive insight into what makes your products and services worth purchasing.

Unlike walls of marketing copy, a promotional video catches the eye and retains attention, encouraging viewers to engage with your business.

Interviews

A staple of video storytelling

Interviews are one of the most popular techniques for capturing a story on camera. They’re commonly used in promotional films and customer testimonials, for short “vox pops” at events, and for supporting learning and education in training videos.

Compared to writing and memorising a script, interviews are a more relaxed way for a person to share a message on camera.

Carefully crafted interview questions ensure that any key messages are covered, and reactive questions based on previous answers help the interviewee to expand on any points that aren’t clear.

Customer Testimonials

The power of customer testimonials

Customer testimonial videos are an excellent way to provide social validation for your products and services.

Unlike a written testimonial, a video shows the energy and enthusiasm your customers have. And, because your customers are speaking for themselves, there’s no doubting the authenticity of their comments.

A strong video testimonial provides a tremendous sales and marketing benefit, whether the testimonial is a standalone video or part of a broader promotional film.

If you’d like to create customer testimonial videos for your business, get in touch. We’d love to help capture your biggest successes on camera.